Your content must meet the following compliance requirements. Content that does not meet these requirements will not be accepted.
- On all social posts include the #sponsored hashtag.
- All content must be brand safe and comply with all legal guidelines.
- All content, including imagery, must be your original work.
Terms and Conditions:
- Participants must be 18 years or older.
- The cruise opportunity is non-transferable.
- Content created during the cruise must adhere to MSC Cruises' brand guidelines and is subject to approval.
- MSC Cruises will have perpetual, worldwide, non-exclusive rights to all submitted content, including the right to boost and promote it across all platforms (specified below).
- It is the responsibility of the selected participants to ensure they have the necessary travel documentation for the entire duration of the cruise, including any required visas.
For Perpetual rights
(All usage worldwide)
TV: all forms (terrestrial, cable, web simulcast, Digital, interactive, Satellite and VOD).
Cinema: all forms.
Print: all forms.
DOOH/OOH: all forms.
BTL: all forms, including but not limited to MSC Cruises and third-party materials.
Online: All forms, including but not limited to MSC Cruises and third-party websites and Social Media channels, paid media such as pre-rolls and banner advertising (streaming & in context only), e-mail marketing, mobile apps.
Events: all forms.
Instore: all forms.
PR & Trade: Public relations and non-broadcast promotional material, including without limitation, editorial, trade shows, awards entries, award websites.
Onboard (like digital displays, printed materials…)